Service-based businesses like a marketing agency is usually a relatively great route for first-time entrepreneurs. There’s a very low cost of entry and it isn’t something that you have to test products and buy products to figure it all out. But, starting an agency doesn’t mean you have to take the path of SaaS, law agencies, or a dentist lead generation firm. There’s a ton of overlooked niches where businesses genuinely need marketing help…
Below, we’ve outlined 10 niche industries, their TAM, and a simple roadmap to launch and scale your industry…
1. Funeral Home Marketing
TAM: 22,000 funeral homes in the US
Funeral homes often lack a strong online presence and rely heavily on word-of-mouth. With services like SEO, PPC, and localized landing pages, you can help them reach families in need during sensitive times.
2. Coworking Space Marketing
TAM: 5,000 coworking spaces in the US
As coworking spaces compete for members, targeted ads, social media campaigns, and event-based marketing can give them an edge.
3. Accountant Marketing
TAM: 86,000 accountancies in the US
Accountants need to attract SMBs and freelancers. Offer lead generation through Google Ads and LinkedIn, coupled with educational content like tax tips and workshops.
4. Psychologist Marketing
TAM: 80,000 psychologists in the US
Psychologists benefit from trust-based marketing strategies like reputation management, blog content, and PPC campaigns aimed at local searches for therapy.
5. Michelin Star Restaurant Marketing
TAM: 2,500 1-3 Michelin star restaurants worldwide
High-end restaurants need marketing tailored to exclusive clientele. Focus on influencer partnerships, luxury branding, and bespoke website design.
6. Immigration Lawyer Marketing
TAM: 15,500 immigration lawyers in the US
Immigration lawyers face fierce competition. Your agency can offer localized PPC campaigns, SEO to rank for “immigration lawyer near me,” and content marketing to answer common immigration questions.
7. Driving Instructor Marketing
TAM: 8,000 driving schools in the US
Driving schools need to attract young learners and their parents. Facebook and Instagram ads targeting parents of teenagers are a goldmine, combined with referral discounts.
8. CrossFit Gym Marketing
TAM: 5,000 gyms in the US
CrossFit gyms thrive on community, so focus on creating engaging social media campaigns, member testimonials, and retention strategies like loyalty programs.
9. Travel Agency Marketing
TAM: 42,000 travel agencies in the US
Travel agencies must stand out in a crowded market. Highlight unique packages through email campaigns, SEO for niche travel destinations, and retargeting ads.
10. Vending Machine Operator Marketing
TAM: 17,000 vending machine operators in the US
Most vending operators haven’t thought about marketing. Help them expand their business with localized SEO, B2B outreach campaigns, and LinkedIn ads to attract new locations.
How to Build Your Agency Around a Niche
Once you’ve chosen a niche, follow these three steps:
1. Build a Productized Offer
Create a streamlined package that solves your niche’s core problems. For example:
- Budget Offer: Basic SEO, Google Ads, and a templated landing page.
- Premium Offer: Advanced SEO, PPC, custom website design, and social media management.
2. Cold Email Campaign
Buy a niche-specific email list on platforms like Fiverr.
Use tools like Instantly to automate outreach.
Personalize emails to showcase your understanding of their industry challenges.
Example email:
Subject: Growing [Industry Name] Together
Body: Hi [First Name],
I specialize in helping [Niche] like yours stand out online. My clients have seen [specific result] with my [offer]. I’d love to share how we can do the same for you.
Best, [Your Name]
3. Convert 1-5%
With consistent outreach, expect 1-5% conversion. This means for every 1,000 emails sent, you could land 10-50 clients. Start small, deliver results, and use testimonials to scale.
Why This Works
These niches are underutilized, yet they have substantial TAMs and rely heavily on referrals or outdated marketing. By providing modern marketing solutions, you can help them thrive while building a profitable agency.
