Most sellers overlook negative keywords—and it costs them.
They throw money at irrelevant clicks, watching their budgets drain without seeing real returns. But smart advertisers know negative keywords are their secret weapon.
Want higher ROI? Lower ACoS? More efficient ad spend?
Start using negative keywords now.
What Are Negative Keywords?
Negative keywords prevent your ads from appearing for searches that won’t convert.
For example, if you sell premium leather wallets, you don’t want to pay for clicks from people searching for "free wallets" or "wallet sewing patterns."
By adding those irrelevant terms as negative keywords, you stop your ads from showing up in wasteful searches—keeping your budget focused on buyers, not browsers.
Simple, right? Yet most brands ignore this.
How We Use Negative Keywords to Cut Costs & Boost Profitability
1. Run Search Term Reports Weekly
- Go through your Amazon search term reports every week.
- Look for terms getting clicks but no sales—these are draining your budget.
- Add them as negative keywords so they stop wasting spend.
2. Identify High ACoS Keywords
- Some keywords bring in sales, but at a high ACoS (Advertising Cost of Sale).
- If a keyword consistently loses money, negative match it.
- Focus spend on the terms that actually bring profitable conversions.
3. Refine Campaigns Over Time
- Amazon PPC isn’t “set it and forget it.”
- Negative keyword lists should be updated weekly to improve efficiency.
- Over time, this keeps your campaigns lean, profitable, and optimized.
Real Results
For one of our clients, this simple negative keyword strategy led to:
- 22% reduction in ACoS in three months
- 41% increase in ROAS (Return on Ad Spend)
- 35% less wasted spend
Small tweaks lead to big results.
Are You Optimizing Your Negative Keywords?
Most sellers aren’t.
If you’re running Amazon PPC but not actively managing negative keywords, you’re leaving money on the table.
So here’s your action step:
- Check your search term reports today.
- Find wasteful keywords.
- Negative match them.
Then watch your ROI improve.
