Recently, we had a conversation with a client and they asked a simple question: “Is $1,500 a month for marketing really worth it?”
They followed up with the fact that the bigger fish upmarket are spending massive amounts of money. Which is true, but the answer: Absolutely, $1,500 a month is worth it.
Here’s why.
The Client’s Numbers:
Average job value: $10,000
Close rate: 15%
That means, for every 10 leads they get, they close 1.5 jobs, equating to $15,000 in revenue.
The Marketing Investment:
Monthly marketing spend: $1,500
The Lead Generation: Even if the marketing generates just 10 leads per month, the revenue is $15,000.
Subtract the marketing investment: $15,000 - $1,500 = $13,500 in profit.
That’s nearly a 9x return on investment (ROI)
And this isn’t a one-off. This is month after month, delivering results on autopilot.
Why Marketing Pays Off
Investing in marketing isn’t just about getting more leads; it’s about:
- Building brand visibility so clients think of you first.
- Automating growth to free up your time.
- Creating consistency in your revenue stream.
On the flip side, not investing in marketing doesn’t save money; it costs you opportunities. You’re leaving potential customers—and profits—on the table.
Is $1,500 Too Much or Not Enough?
For some businesses, $1,500 might seem like a big commitment. But when you put it in perspective, it’s not about the cost—it’s about the return.
If $1,500 yields $15,000, what could $2,500 do? Or $5,000? The key is scaling smartly while keeping an eye on ROI.
Takeaways
Marketing isn’t an expense; it’s an investment. And when the math works, it works. $1,500 for $15,000? That’s a no-brainer.
As we always say, the math will always be mathin’. Don’t let fear of spending hold you back from the growth your business deserves.
What’s stopping you from making your marketing investment work for you?
Let’s talk and make those numbers sings
