Every time someone says,
"Facebook ads don’t work anymore," what they really mean is,
"I ran bad ads, and they didn’t print me money."
Let’s be clear: if you give Facebook, Google, or LinkedIn money, they will show your ad to someone. That’s the entire business model. These platforms don’t just take your budget and ghost you.
So if your ads aren’t delivering, the problem isn’t the platform. It’s your strategy.
If Your Ads Aren’t Working, Ask Yourself:
- Is my offer something people actually want?
No ad campaign can fix a weak offer. If your product or service doesn’t solve a real problem, ads won’t magically make people care. - Does my ad stop the scroll, or does it blend into the noise?
People swipe past bland, generic ads without a second thought. If your creative doesn’t grab attention immediately, it’s getting ignored. - Am I sending people to a dead-end landing page?
If your ad is solid but the landing page is slow, confusing, or unconvincing, you’re losing conversions before they even start. - Do I have a follow-up system, or am I just hoping they buy?
Most people don’t buy on the first click. If you’re not nurturing leads with email sequences, retargeting, or direct outreach, you’re leaving money on the table.
Paid Ads Don’t Fail. Bad Offers, Weak Messaging, and Poor Systems Do.
Yes, you can lose a lot of money on ads. Yes, it’s more complicated than the gurus make it sound. But let’s be real—if paid ads didn’t work, the biggest companies in the world wouldn’t keep running them.
If your ads aren’t converting, don’t blame the algorithm. Fix your offer, sharpen your messaging, and tighten your funnel. Paid ads work—you just need to know how to use them.
