Not all customers are created equal. Some buy once and disappear. Some churn faster than you can say “lifetime value.” But then, there are the ones who just get it—your best fit customers.
They stick around, they buy more, they rave about you to their network, and they help shape your product into something even better. In short, your best fit customers are exponentially more valuable than the wrong-fit customers—and even more valuable than your average customer base.
The Power of Prioritizing Your Best Fit Customers
When you tailor everything—from product to onboarding—around your best fit customers, you do more than just improve retention. You create a differentiated position in the market that attracts more of the right people while repelling the wrong ones. This leads to super fans, power users, and long-term brand advocates.
Where to Align Your Strategy for Best Fit Customers
If you’re trying to serve everyone, you’re serving no one well. Here’s where you should double down on your best fit customers:
1. Product Roadmap
Your best fit customers should directly influence what you build. Instead of reacting to every customer’s feature request, focus on the innovations that serve your most valuable users. This ensures your product evolves in a way that strengthens retention and competitive advantage.
2. Demand Generation
Instead of casting a wide net, target campaigns that specifically attract and resonate with your best fit customers. This means refined messaging, sharper audience segmentation, and strategic ad placements that bring in more of the right people—not just more leads.
3. Sales Process
Your best fit customers have specific pain points, buying behaviors, and objections. Your sales team should be optimized to sell to them, not the general public. This means clear ICP (Ideal Customer Profile) alignment, better qualification processes, and tailored sales conversations that close the right deals faster.
4. Content Strategy
If your content speaks to everyone, it resonates with no one. Craft blogs, videos, case studies, and social content that address the unique challenges and aspirations of your best fit customers. This ensures your thought leadership actually lands with the right people.
5. Onboarding & Customer Success
Your best fit customers should experience a frictionless path to success. Optimize onboarding around their needs so they hit “aha” moments faster. Then, reinforce their success with ongoing education, community engagement, and proactive support.
The Result? A Highly Differentiated Market Position
By focusing on your best fit customers, you don’t just retain more users—you build a brand that stands apart. Your messaging sharpens, your customers become evangelists, and your company becomes the go-to solution for your niche.
It’s not about growing at all costs. It’s about growing the right way—by investing in the people who invest in you.
Are you shaping your business around your best fit customers, or are you still trying to please everyone?
