SEO remains top of mind for many companies big or small regardless of the new SEO updates coming from Google. Being on the first-page rankings of the SERPs is now a game of more than just keyword stuffing and generic, AI-generated, content. Today, we’ll walk through Be Uniic’s formula blending SERP intent with topical relevance diversity which enables improved rankings across various keywords… Here’s how it works.
Understanding the Shift in SERPs
We’ve all been obsessed with the transformation of the SERP behavior. You see LinkedIn post after LinkedIn post describing it and some even attempting to predict the next move. There’s no more identical articles with similar headlines, however, SERPs now have unique, diverse articles, each offering distinct perspectives on the same subject. This makes it so that search engines are prioritizing content that addresses different facets of a topic, catering to various audience segments.
The New SERP Strategy: Diverse but Relevant Content
To make sure you’re taking advantage of this change, content will need to be created in order to match the search intent as well as having a creative angle. Here’s how we’ve detailed it:
- Personally Review/Test It: Give first-hand reviews or results to add authenticity and originality to your content. Personal experience tends to resonate well with readers and stands out in the SERPs.
- Large Comparison Lists for Comparison Shoppers: Make sure to add comparison lists that help users make decisions quicker. This is usually most effective for e-commerce and tech products (SaaS, we know it’s you), where buyers seek comprehensive comparisons day-to-day.
- Highlighting Time-Saving Aspects: Titles will help emphasize time-saving benefits that attract busy decision makers. For example, “XX tools that will save you hours” will work.
- Best for Business Owners: Your content has to be set for a specific audience, such as business owners if you’re in the B2B space. Articles like “Best Accounting Software for Small Business Owners” provides targeted value and relevance to small business owners.
- XX Tools to Get Most Engagement: Engagement tools are hot right now for social media marketers and managers. Try “10 Tools to Skyrocket Your Social Media Engagement” or any other presumably insight.
Crafting Effective Title Tags
Title tags are critical in capturing the searcher’s attention and driving up your CTRs. When building title tags, remember the following:
- Match the Searcher’s Intent: Reflect the primary goal or question the searcher has or will have.
- Highlight Benefits/Value: Push the benefits a reader will gain from your content. A great example is “How To Choose The Right Business Partner: Save Time & Money”
- Incorporate Unique Angles: Offer a unique and personable perspective that hasn’t been covered.
Conclusion
Topical relevance diversity will take you a long way. When it’s paired correctly with SERP intent, that long way becomes an infinite realm of improved SEO rankings. Not only does this approach build your visibility on search engines, but using it as a framework will allow you to write content that provides genuine value.
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