Performance marketing is basically marketing (general) on steroids… I think. With that, the success of it isn’t about just keeping up with the Jones’, but it’s about standing out as a whole. The best agencies don’t just push “creative boundaries” or throw more money at their best performing ad platform. They do something different, which is just a combination of two different things into one “powerhouse” strategy. Let's jump in to this hypothetical scenario which paints an awesome picture.
Our team has over 30 years of performance marketing experience, and while that’s impressive, it’s not what makes us unique. What sets us apart is the technical growth expertise we bring to the table—particularly from Robbie.
Robbie isn’t your typical marketer. He spent over 10 years as a web developer, building custom web apps before shifting gears into marketing. That unique blend of deep technical knowledge and creative ad mastery led to his most recent win: helping sell his previous company for a mid-8-figure exit.
It’s not just about what Robbie’s done; it’s about how this combination of skills creates results.
Here’s the hard truth: creative is automating and commoditizing faster than ever. Generative AI tools can spit out headlines, ad copy, and visuals in minutes. And while great creative remains essential, the cost to do it well is plummeting. Today, it’s no longer the game-changer it once was—it’s the baseline requirement.
To win with ads in this new landscape, you need more than clever slogans and pretty pictures. You need an edge.
That edge is technical growth marketing: a seamless integration of data-driven technical expertise and performance-driven advertising.
Why does it work?
Developers think differently. They understand user flows, app performance, and how micro-optimizations impact the bigger picture.
When paired with marketing, they see opportunities that others miss—whether it’s faster landing pages, smarter data pipelines, or conversion paths engineered for precision.
Why does it matter today?
Ads are expensive, and creative is easier to replicate than ever. Technical growth ensures every penny works harder by optimizing for speed, relevance, and efficiency.
Robbie’s ability to blend these disciplines didn’t just make him an effective marketer; it made him a transformational one. His work contributed to building and scaling companies that achieve life-changing exits. The secret wasn’t just great ads. It was great systems behind those ads—systems that only a developer-turned-marketer could design.
If you’re still relying on creative alone to win, you’re playing yesterday’s game. The agencies that will dominate tomorrow’s market are the ones that combine creative with technical growth marketing. They’ll build faster, optimize deeper, and extract more value from every campaign.
This isn’t just a trend. It’s the future.
Want to see how technical growth marketing can transform your ad strategy? Let’s talk.