Why Execution Matters More Than Your App Idea | Be Uniic

You have an awesome app idea – well, so you think. Since you’ve started the MVP, you think you’re ready to attract investors. Who wouldn’t want to chip in to the app of the future? You’re not alone – many app founders have the same belief. The numbers are compelling enough to make anyone think this way:

• In 2023, mobile app startups raised over $2.1 billion in funding.
• In 2024, mobile app startups have already raised approximately $907.93 million.

These figures make it easy to believe that having a great app idea is all it takes to secure funding. So would some of the investment data for Q2 2024.  But is it really enough?

The Reality: Execution is Everything

We all know that the first step of any successful startup is coming up with an idea. However, the execution of said idea is what really matters. Investors look for more than just a concept in a founder's brain – they want proof your idea can be successfully brought to market and be a profitable venture.

What Investors Really Want

We’ve seen more investor money go into startups that have a clear path from idea to building. This would include something like:

• A Detailed Plan: Investors want to see a roadmap that outlines how your app will be developed, marketed, and monetized.
• A Strong Team: Having a skilled development team or partner who can execute your vision is crucial. Investors need confidence that the people behind the app have the expertise to make it a reality.
• Market Validation: Showing that there is demand for your app and that users are ready to engage with it is essential. Investors want to see evidence that your idea has traction.

Partnering for Success

So, if you want to attract investors to throw their money at you, you need more than just a good idea. Everyone wakes up thinking they have a good idea. Not everyone wakes up with a well-thought-out plan and the right development partner… This is an important step when getting your footing. People go about things alone and either never create what has been intended or they never never get to even building it out.