Reddit and LinkedIn are both two massive pools of user-generated content, each thriving in their own way. But with the onset of AI and AI-generated overviews by Google, both of these platforms are being pulled into the spotlight. We remember how Reddit once became a staple in Google’s AIO snippets – until things took a wrong turn at one point or another and some of the “advice” that’s been given is just harmful instead of helpful. Now, LinkedIn might be taking Reddit’s place, but will it meet the same fate as Reddit?
Why is Google Loving LinkedIn Right Now
Google’s AI is meant to push content to the top of the search engine which feels authoritative, fresh, and relevant. If we’re being honest, LinkedIn has the same type of content, but it’s more professional and appears to be a lot of thought leadership which fits the Google bill perfectly. In recent months, many of the LinkedIn snippets in AIOs come from user-generated content which includes advice from industry experts, professionals, or a blend of real-life experiences shared by everyday users.
This change raises a few questions:
- Does Google Trust LinkedIn More than Reddit? LinkedIn posts will come from verified professionals with a clear reputation – why else would people engage with their content? While Reddit thrives on anonymity and open discussion, LinkedIn really leans into the real identity of its users, adding a layer of accountability which AI supposedly prefers/values. Google then puts more of its faith into LinkedIn’s content now.
- Could LinkedIn become an AI-Snippet Optimization Playground? Your kids won’t be playing here, but you, as a professional might. Marketers have been quick to pick up on the rising influence of LinkedIn in AIOs. It’s not a far stretch to imagine companies pushing for this specific kind of visibility and will eventually begin to try and “hack” a LinkedIn post in order to make the most of Google’s AI-driven snippets. What’s this look like? Optimized keywords, industry trends, and even some easily digestible formats for AI.
- Will LinkedIn drop from AIOs, just like Reddit Did? All we can really say is “maybe” as there will eventually be more and more over-optimized content, LinkedIn’s qualification of AIOs might eventually be diluted. As we saw with Reddit, when user-generated content is made to rank high, it starts to lose any bit of authenticity it was meant to have and guess what? Google notices! A few poorly written or overly promotional LinkedIn snippets could be all it takes for Google to begin favoring other sources.
What’s Next for LinkedIn in AIOs?
For now, we’re just going to have to sit back and watch to see how LinkedIn works among AIOs. Google’s AI is constantly evolving, and it’s too early to say if LinkedIn will go down Reddit’s path or keep its badge as a trusted source. As we keep an eye on LinkedIn's AI Overview journey, remember: the algorithms may change, but authenticity and user-first content always win in the long run.